Marketing Plan
Your marketing plan
Your marketing campaign will be designed to achieve a specific goal. It will generate focused awareness in the target market and will attract inquiries about your particular property.
It will be targeted to your agent’s database of likely clients and other potential buyers in the area. It may use tools such as email campaigns and internet, letterbox drops, signboards, property promotional brochures, direct mail and local/national advertising.
Your agent should know your local market statistics, which tell you where the majority of buyers should come from, either from outside your area or moving within it. Your campaign is tailored accordingly and is based on your individual time frame, budget and requirements.
Marketing property via the internet is developing more each day and it pays to be at the forefront of this technology; working 24 hours per day, 7 days a week. It provides buyers with up-to the-minute information on thousands of properties in the local area.
You should spend time with your agent going over every detail before finally agreeing to your marketing campaign and budget.
